Singapore Tourism Board
art direction, illustration, video animation, video editing
A variety of organic and payed content created for Singapore Tourism Board's various social platforms.
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Personal Role: Lead Designer
Completed in collaboration with members of the Allied Global Marketing Creative Team
Under the direction of Dan Ariniello - Associate Creative Director
Passion Tribe Resolutions – Facebook/Twitter/Instagram Story
Shared on social platforms following New Year’s Eve 2018, these videos present possible Singaporean themed resolutions for each passion tribe - Foodie, Collector, and Explorer. Text featuring the resolution for each tribe is overlaid on a montage of brand video footage with the goal of encouraging users to pursue their passions in Singapore this year.
social posts – facebook/twitter/instagram
Below is a collection of static and animated social content created with the intention of increasing engagement, and providing users with inspiration about who they can be, and what they can experience in Singapore.
passion tribe Infographic – Facebook/Twitter
To highlight fun facts about Singapore, this series of passion tribe video infographics acts as an insightful reminder of all that the country has to offer. The illustrated style of these infographics differs from typical social creative in an attempt to separate this evergreen content from other social posts.
