PRINCESS CRUISES - THREE CARD SHOWDOWN AT SEA

art direction, illustration, logo design

Logo design for Princess Cruises 2019 poker tournament, Three Card Showdown at Sea.

As one of the premiere cruise lines in the world, Princess Cruises prides itself on being a brand that inspires real moments of wonder and discovery without the chaos of cheap thrills. We developed a light and sophisticated logo to be used on web and print materials, as well as merchandise for the event. This logo mark plays with negative space; using only the brand logo and playing cards, we created an image that can stand the test of time and be used each year the event takes place.

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Personal Role: Lead Designer
Under the direction of Dan Ariniello - Associate Creative Director
Allied Global Marketing