ACORN TV
ART Direction, Illustration, video animation, video editing, copywriting, design
A variety of organic and payed social content created for Acorn TV.
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Personal Role: Lead Designer
Completed in collaboration with members of the Allied Global Marketing Creative Team
Under the direction of Dan Ariniello - Associate Creative Director
www.dariniello.com
Murdoch Mysteries - VICTORIAN LETTERING VIDEO CAROUSEL - facebook/instagram
These hand lettered and illustrated animated Instagram carousels were created to promote the release of the 11th season of Murdoch Mysteries on Acorn TV. Inspired by the era of the show's setting, these carousels illustrate words that describe each of the four main characters. The hand-lettering and portrait photos are accompanied by ornate flourishes and character names/actor credits that unscramble and animate in.
Manhunt glitch carousel - facebook, instagram
As part of a direct response campaign, this carousel leverages critical acclaim quotes to promote Acorn TV’s Original Series Manhunt on social platforms.
Social buzz - facebook, instagram
As part of a direct response campaign, these three videos leverage social chatter on Facebook and Twitter to promote Acorn TV on social platforms. After viewing hundreds of quotes from surprised, excited, and happy Acorn fans reacting to their favorite shows and content, users are prompted to “see what all the buzz is about” for themselves, and start a free trial of Acorn TV.
